Google YouTube Creator Playbook Guide Sports - Manual (Page 18)

18
Content Presentation
Playlists and Annotations
You want to make sure that you’re making it easy for your
viewers to find the content they’re looking for, and
navigate through it .
• Playlists, like metadata descriptions, are one way to
help viewers navigate through your content.
• Playlists can also help extend the lifespan of your
content by packaging it with more current videos.
• Using links in the description and annotations, direct
viewers to relevant playlists when a story breaks.
Annotations are also a great way to direct viewers to other
content - a single video or a complete playlist - that will
appeal to them on your channel.
• Make sure that your annotations do not block the
action in the video; if it is too distracting, it can do
more harm than good.
• Avoid having the viewer click away too early in the
video, instead direct them to the next video towards
the end.
• You can use annotations for calls to action -- whether
it is subscribe, ‘like,’ share, or leave a comment,
annotations help drive engagement.
Playlist and Annotation Example
• /nba - ‘Griffin’s Big-Time Slam’
• For example, if a player is traded, link to a
playlist featuring older videos of that player’s
highlights.