Google YouTube Creator Playbook Guide Sports - Manual (Page 30)

30
A Global Phenomenon
Sports are an international phenomenon, and YouTube is
an international platform. While the core fan bases of many
sports exist in specific countries, your videos’ reach can
extend much further. Begin by investigating your YouTube
Analytics in order to determine where the bulk of your
traffic originates.
If your primary traffic sources include different countries
and various videos have experienced spikes in views from
specific countries, explore why this may have occurred, i.e.,
was the F1 driver or star player in the clip from a different
country? Think about how you can actively incorporate
these viewers into your fanbase and create content that is
relevant and tailored specifically for them using the
following tips:
• Multiple channels
• Playlists
• Metadata
• Annotations
• Captions
Multiple Channels
Sports clubs with significant amounts of content for
different audiences can use separate channels to
share this content.
Separate channels for multiple languages
• /fcbarcelona
Playlists
Playlists
Sports channels that have an international audience
can use language-specific playlists to provide content
intended for different groups.
How can I reach my global, multi-lingual audience?
See Playbook Sections:
Reaching All Audiences, Playlists,
Metadata, Annotations