Google YouTube Creator Playbook Guide Sports - Manual (Page 35)

35
Further Reading & Resources
• Metadata
• Thumbnails
• Captivate Your Audience
• Tent-pole Programming
• Playlists
• YouTube Analytics
• Reaching All Audiences
Playbook Sections
Red Bull: Extreme sports channel that utilizes a strong
brand, while also effectively using titles and curating
content through playlists. goo.gl/utQeD
NBA: Official NBA channel takes advantage of strong
brand, posts great highlight videos, and maintains frequent
uploads throughout the summer off-season. goo.gl/t4i3W
DevinSuperTramp: Outdoor sports channel that uses
effective titles, descriptions, and tags. goo.gl/oNXtQ
Dude Perfect: Basketball trick shot channel that has
developed content around all kinds of tent pole events,
both sports and non-sports. goo.gl/BTeR3
America’s Cup: Sailing channel with episodic content and
livestreams of events. goo.gl/lBNRu
Chelsea FC: Official channel for London-based soccer
club. Includes a wide range of videos include comedy
videos, player interviews, and news. goo.gl/AHKLw
WWEFanNation: Built a strong audience around their
consistent upload schedule and by effectively
leveraging their brand. goo.gl/Eeh20
STR Skill School: How-to soccer videos which
effectively use annotation, end-cards, and other
YouTube features. goo.gl/bE4Fh
NetworkA: Action sports channel that divides content
into playlists and uses multiple channels to keep
different types of viewers engaged. goo.gl/U1jXt
Yogatic: Yoga how-to channel that effectively uses
custom thumbnails and has developed multi-episode
courses for repeat viewing. goo.gl/eYScZ
Channels to Explore