Google YouTube Creator Playbook Guide Sports - Manual (Page 12)

12
Punctual Optimization
Titles
Remember that your titles function as headlines for
your video. Make sure that you’re selecting keywords
that will compel viewers to click on your video, and
that these keywords accurately reflect the content
itself. Arrange your titles by exact action keywords
first and branding afterwards.
Common sports titles include:
• The name of the sporting event
• The names of the associations
• The names of the relevant players
• The results
• The year of the event
• The type of tutorial
• Competitive indicators: team X vs. team Y
• Key terms: goals, tackles, skills, interview, press
conference, draft
• /BeFit
• /NOC
Descriptions
The description is used both to help YouTube index
the video, and to give the viewer additional context
and information about your video and your channel.
Descriptions should accurately reflect the content of
the video, the team, the sporting organization, as well
as the event itself.
Remember that it is a violation of YouTube Terms of Service to use misleading metadata
on your videos.