Google Changes to AdWords Reporting A Comprehensive Guide - Manual (Page 9)

Reach and frequency reports
Use the reach and frequency report to learn how many people have seen your ads
and how often they’ve seen them.
In the Report Center, you can aggregate data in the reach and frequency
performance report at the campaign level or at the ad group level.
In the Campaigns tab, you’ll find reach and frequency data on the “Dimensions” tab.
You can drill down into a single campaign or ad group to view and download more
detailed statistics.
My Client Center (MCC) reports
If you use My Client Center, you can continue to use the “Client Reporting” tab in
your account to run reports across all your client accounts. Once you navigate to an
individual client account, you’ll find all reporting options in the Campaigns tab.
TV reports
If you currently run reports for TV campaigns, you’ll continue to find TV-specific
reporting options in the Report Center. All other reports, however, are available only
in the Campaigns tab.
III. Report Metrics
The Report Center offers a large selection of metric columns for each report. Most
of these metrics are also available in the Campaigns tab. You can use segments,
filters, and column options in the Campaigns tab to fully customize the data in your
tables and reports.
Campaign/ad group status
You can manually include special columns for campaign and ad group status in your
Report Center reports.
Before After
These statuses are included by default in the data tables on the Campaigns tab, so
they’re also automatically present in your reports.
• The first column in the tables indicates if an item has been enabled, paused, or
deleted. This information is in the “State” column in your reports.
• The “Status” column always shows the most relevant status for the item in
the table. For example, if a keyword is in a paused ad group, the Status column
displays an “Ad group paused” message.
Daily budget column
The “Campaign daily budget” column from the Report Center is not available for
keyword, placement, and ad reports from the Campaigns tab.
The daily budget column is visible when you view your list of campaigns in the
“Campaigns” sub-tab, so you’ll be able to see this information when you run a
campaign report. However, this column is not offered in the “Keywords,” “Ads,”
and “Networks” tabs, and is therefore not available for reports downloaded from
these tabs.