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Google Changes to AdWords Reporting A Comprehensive Guide User Manual

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A wider selection of filters is offered in the Campaigns tab. To see which filters are

available, click the “Filter” button above any data table. If you download the table

as a report, any filters you’ve applied are also included in the report. You can save

useful filters for easy access in the future.

Select campaigns and ad groups

There may be times when you want reports to focus on a subsection of campaigns

or ad groups in your account.

Before

After

In the Report Center, you can select specific campaigns and ad groups when

creating a report.
In the Campaigns tab, you can set up a “Campaigns/Ad Groups” filter to specify the

campaigns and ad groups that should be displayed in your data table.

Choose date ranges

Whether you use the Report Center or the Campaigns tab, you can run reports for

the custom date range of your choice. Additionally, you have the option to choose

from a group of pre-selected date ranges available within your account.

Before

After

Most preset date ranges from the Report Center are also offered in the Campaigns

tab. However, the following date ranges are not available:

• This week (Monday through today)

• Last two weeks (ending Sunday)

• Last fourteen days

• Last thirty days