Google Changes to AdWords Reporting A Comprehensive Guide User Manual
Page 2

A wider selection of filters is offered in the Campaigns tab. To see which filters are
available, click the “Filter” button above any data table. If you download the table
as a report, any filters you’ve applied are also included in the report. You can save
useful filters for easy access in the future.
Select campaigns and ad groups
There may be times when you want reports to focus on a subsection of campaigns
or ad groups in your account.
Before
After
In the Report Center, you can select specific campaigns and ad groups when
creating a report.
In the Campaigns tab, you can set up a “Campaigns/Ad Groups” filter to specify the
campaigns and ad groups that should be displayed in your data table.
Choose date ranges
Whether you use the Report Center or the Campaigns tab, you can run reports for
the custom date range of your choice. Additionally, you have the option to choose
from a group of pre-selected date ranges available within your account.
Before
After
Most preset date ranges from the Report Center are also offered in the Campaigns
tab. However, the following date ranges are not available:
• This week (Monday through today)
• Last two weeks (ending Sunday)
• Last fourteen days
• Last thirty days
- Message Archiving Administration Guide (79 pages)
- Apps Technical Transition Guide For Business, Education, and Government (56 pages)
- Message Continuity User Guide (5 pages)
- Search Appliance User Experience Guide (31 pages)
- Apps Directory Sync Administration Guide (146 pages)
- Earth User Guide (131 pages)
- Android 2.3.4 Users Guide (384 pages)
- Android 3.0 Users Guide (140 pages)
- Galaxy Nexus Android mobile technology platform 4.0 Users Guide (107 pages)
- Anywhere+ Deployment Guide V1.0.1 (51 pages)
- Activation Guide Message Filtering (46 pages)
- DoubleClick Rich Media Guide to Rich Media Innovation (4 pages)
- Remarketing in AdWords Seven-Minute Setup Guide (4 pages)
- Grants Beta A BEGINNERS GUIDE (13 pages)
- Search Appliance OneBox for Enterprise Developers Guide (30 pages)
- Search Appliance Feeds Protocol Developers Guide (45 pages)
- SketchUp: Getting Started (2 pages)
- Agency Product Guide (2 pages)
- Search Appliance Connectors Administration Guide (41 pages)
- Search Appliance Guide to Software Release 7.0 (10 pages)
- DTorial: An interactive tutorial framework for blind users in a Web 2.0 world (14 pages)
- Networking Best Practices for Large Deployments (42 pages)
- Apps Migration for Lotus Notes Installation & Administration Guide (100 pages)
- Understanding Visualization by Understanding Individual Users (5 pages)
- Web Security for Enterprise Administration Guide (83 pages)
- Education – access infrastructure guide (11 pages)
- Message Continuity Setup and Administration Guide (33 pages)
- Search Appliance Getting the Most from Your Google Search Appliance (77 pages)
- Search Appliance Getting the Most from Your Google Search Appliance (82 pages)
- Commerce Search Deployment Guide (29 pages)
- Apps Migration for Microsoft Exchange Administration Guide (78 pages)
- Grants Ongoing Management Guide (26 pages)
- Custom Search Engine (beta) Starter Guide (8 pages)
- Search Appliance Policy ACL API Developers Guide (24 pages)
- PRINCIPLES OF MOBILE SITE DESIGN: DELIGHT USERS AND DRIVE CONVERSIONS (42 pages)
- Search Engine Optimisation Starter Guide (22 pages)
- Website Optimizer v 1.0 The Techie Guide (26 pages)
- Search Appliance Creating the Search Experience (141 pages)
- Apps Security and Compliance Services Web Services Application Programming Interface Guide, Early Access Version 1.5 (70 pages)
- Message Security Batch Reference Guide (561 pages)
- Message Archiving Microsoft Exchange Journaling Configuration Guide For Exchange Server 2007 and 2010 (33 pages)
- Search Appliance Authentication/Authorization for Enterprise SPI Guide (33 pages)
- AdMob Case Study TV Guide Digital (2 pages)
- Apps Connector for BlackBerry Enterprise Server Installation and Administration Guide (70 pages)