Iv. conclusion – Google Changes to AdWords Reporting A Comprehensive Guide User Manual

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Before

After

Since Local Business Ads are becoming location extensions, the statistics available

for your local ads are changing. Now you can see statistics for your location

extensions by enabling the “Ad extensions” tab in your account.

Historical video columns

Historical video columns show data for Click-to-Play Video Ads, an ad format

that has since been incorporated into Display Ad Builder functionality. Since this

ad format no longer exists, historical video columns are not available in the

Campaigns tab.

IV. Conclusion

As you’ve seen above, the fundamentals of AdWords reporting aren’t changing.

The same powerful metrics available through the Report Center are being

integrated into the Campaigns tab to make your performance data more accessible

and actionable.
If you have questions about the changes, please consult the following article

use it as your first resource for any issues that may arise.
The changes we’re making will soon make possible new ways of data analysis.

For example, in the future you’ll be able to use segmentation options within the

Dimensions tab to analyze your performance in even more interesting ways. See

how your average cost or conversion on Google.com varies by region, or how the

demographic breakdown of the customers who see your ads on Google Display

Network sites changes depending on the day of the week.
AdWords has always been a place to find insightful and useful statistics, and

we hope that with these changes the value you get from your reports increases

even further. If you have any feedback on the changes or suggestions for future

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And thanks as always for choosing AdWords for your business!