Google Changes to AdWords Reporting A Comprehensive Guide User Manual
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Moreover, you now have the flexibility to modify your report’s schedule at any time.
Simply visit the “Reports” section in the Control Panel & Library and change the
setting in the “Frequency” column for your report.
Before
After
For example, if you want to stop running a scheduled report, you can change the
“Frequency” column setting for your report to “None,” instead of deleting the report
entirely. That way, you can keep the report on hand, in case you’d like to manually
generate it in the future.
Email a report
You can share reports with others without giving them direct access to your
entire account.
Before
After
In the Report Center, you can enter email addresses of additional recipients when
you create a new report. However, it isn’t easy to check which email addresses are
associated with individual reports. For example, there’s no easy way to remove a
colleague from all reports if he or she leaves the company.
To make your reports more secure, email access to reports from the Campaign
tab is now tied to other user access controls for your account. When you create
a report, you can choose to email the report to other users of your account. If you
want to send the report to someone who doesn’t sign in to AdWords directly, click
the “My account” tab, select “Access,” and add him or her as an email-only user.
Email-only users have limited access to the account.
Download a report
You can download reports directly in your account online or receive them via email.
Before
After
Compared to the Report Center which only saves your most recent 15 reports,
the “Reports” section of the Control Panel & Library lists all your reports from the
Campaigns tab. Click “Run now” for any report in the table to download it.
Emails from the Report Center can include reports as attachments, but this
sometimes causes issues for very large accounts if the attachment is too big
for email inboxes. To prevent this issue, report emails from the Campaigns tab
contain a link to the report, instead of an attachment. Just click the link in the
email to start the download.