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Google Changes to AdWords Reporting A Comprehensive Guide User Manual

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Create a similar report

“Create similar” links help you quickly create variations of reports you’ve run

in the past.

Before

After

In the Report Center, the link is only available for the last 15 reports you created.
By contrast, the “Create similar” link is available for the last 100 reports you’ve

generated in the Campaigns tab. Your reports are saved in the “Reports” section of

the Control Panel & Library (accessible via the left side of the tab, below your list

of campaigns). When you click the “Create similar” link next to one of your reports,

you’ll automatically be taken to the download panel for the report, where you can

modify report settings and generate a similar report.

Save a report as a template

The Report Center offers the option to create a report template in order to help you

quickly create reports, using past settings as a starting point.

Before

After

In the Campaigns tab, each report can essentially act as a template, so you no

longer have to distinguish between templates and regular reports. Just use the

“Create similar” links in the Control Panel & Library to run a report similar to one

you’ve previously downloaded. If you want to change email and frequency settings

for an existing report, you can edit those settings directly in the panel, instead of

creating a new report with different settings.

Schedule a report

If you want to receive information about your account’s performance on a regular

basis, you can set up reports to automatically run every day, week, or month.

Before

After

In the Campaigns tab, you can choose a frequency for your report when you create

it. Click the “Email and schedule report” link in the download panel to see your

scheduling options.