Launch a new offering or product, Target influencers, Create exclusivity – Google for businesses Tips and strategies User Manual
Page 9: Launch in style, Encourage +1s, Host a launch party

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+1
9
Target influencers.
Ripples lets you see how your posts spread across Google+, who’s sharing and
resharing your content and whose opinions matter. Use it to identify influencers and
have them spread the word about your new offering. Send influencers a preview of
your product so they can talk it up and spread the word before it launches.
Create exclusivity.
Offer early access to all of your followers on Google+ or use Circles to target specific
groups of people.
Launch in style.
Use Hangouts to officially launch your offering. It’s a unique way to show off your
new offering in depth and answer questions.
Encourage +1s.
After you launch your offering make sure to actively encourage your following to +1
all your posts about the new product or service.
Host a launch party.
Google+ Events lets you create and send custom invites to your followers right from
Google+. Choose from a collection of beautiful animated themes or easily create an
invite from one of your own photos. Events automatically syncs with your Google
Calendar and everybody going to the event can share photos to a single photo
collection. To learn more about Google+ Events
Grow Your Following
and Promote Your Page
Engage Your Following
Get New Customers
+ Launch a New Offering
or Product
Develop Your Reputation
Connect with Colleagues
Measure Your Success
Launch a New Offering or Product