Google for businesses Tips and strategies - Manual (Page 5)

GOOGLE+
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+1
5
Be responsive.
If someone comments on your post, make sure to respond in a timely fashion.
Even just a few words are enough to keep the conversation going. And don’t forget
to thank your followers for their comments by ‘+mentioning’ them in a post. For
example “Thank you +John Smith for your feedback on our new cake! So glad you like
it. Let us know how you like this weeks special!”
Ask questions.
The best way to get lots of people to comment on your posts is by asking questions.
When posing a question, it’s important to make it clear that you want to hear from
your audience. For example, “What kind of post do you most like seeing on our
page? Please tell us!”
Poll your audience.
Try asking customers and followers to +1 the picture, link, or post they like the best.
For example, you could post an album of different product designs then ask, “Which
design do like the best? +1 your favorite!”
Share insider content.
Provide your customers and followers with content they can’t find anywhere else.
Announce new products, give a behind-the-scenes tour of your business, and invite
people to exclusive events, just for Google+ followers.
Run exclusive promotions.
Make customers feel like insiders with special discounts. For example, post
promotions on Google+ such as, 20% off if you use the code ‘G+Page’ and only have
that code available in a post on Google+. Make sure to let your customers know that
you are offering exclusive deals on Google+ by posting signs in your store, on your
website or by sending an email to existing customers.
Create episodic content.
Generate sustained interest and keep customers coming back for more. Try hosting
weekly Hangouts on a certain topic or hold customer service sessions on a Hangout
at a specific time each week, so your customers can pop in to ask questions and
get support. Perhaps post a video every few days documenting the creation of a
new product. Or run a weekly competition in your store or on your website, then
announce the winners on your page.
Learn from others.
Follow other pages on Google+ that are active and have a large following. See what
they are doing and how people respond to their posts. Get ideas and adapt them for
your business.
Grow Your Following
and Promote Your Page
+ Engage Your Following
Get New Customers
Launch a New Offering
or Product
Develop Your Reputation
Connect with Colleagues
Measure Your Success
Engage Your Following
The guide to Google+ for business
The guide to
Google+ for business
Getting started