Launch a new offering or product, Make announcements on google+ first, Start a countdown – Google for businesses Tips and strategies User Manual
Page 8: Poll your followers, Host a focus group, Show appreciation

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8
Grow Your Following
and Promote Your Page
Engage Your Following
Get New Customers
+ Launch a New Offering
or Product
Develop Your Reputation
Connect with Colleagues
Measure Your Success
Launch a New Offering or Product
Make announcements on Google+ first.
And let your followers know that something new is on the way. This will generate
hype and buzz and encourage your followers to regularly check back for updates.
Start a countdown.
This will create excitement as you get closer to the launch date.
Poll your followers.
Encourage your customers to contribute to the evolution of the new offering before
you launch it. Use +1s to let them vote for their favorite features or designs.
Host a focus group.
Use Hangouts to host a mini-focus group. Chat face-to-face-to-’face’ with customers
to get their feedback. Encourage active discussion among your guests and watch as
new ideas form and excitement builds around your product.
launching a Hangout.
Show appreciation.
Thank your followers for their feedback. Let specific people know when you have
implemented their suggestions. They’ll be thrilled to know you value their opinion.