Google for businesses Tips and strategies - Manual (Page 7)

GOOGLE+
Master Icon Stickersheet // Primary Icons
RED
8, 86, 85, 1
221, 75, 57
#DD4B39
PANTONE 1788 C PANTONE 7456 C PANTONE 362 C PANTONE 1235 C PANTONE 123 C PANTONE 7527 C PANTONE 447 C PANTONE 7540 C PANTONE
Cool Gray 9 C
PANTONE
Cool Gray 4 C
PANTONE
Cool Gray 1 C
BLUE
59, 38, 1, 0
111, 143, 199
#6F8FC7 GREEN
74, 1, 100, 0
65, 179, 73
#41B349 DEEP YELLOW
3, 28, 89, 0
254, 185, 81
#F6BA3A YELLOW
3, 18, 88, 0
221, 75, 57
#F8CC39 WARM WHITE
7, 6, 13, 0
235, 231, 219
#EBE7DB DARK GRAY
67, 60, 57, 40
71, 71, 73
#474749 MEDIUM GRAY
60, 51, 51, 20
102, 102, 102
#666666 GRAY
44, 36, 37, 2
149, 149, 149
#959595 LIGHT GRAY
19, 15, 16, 0
204, 204, 204
#CCCCCC COOL WHITE
9, 6, 7, 0
229, 229, 229
#F5F5F5
ACL
Public Circles Limited Extended
Circles
People
with Link
Domain Only
You
SHAREBOX
FULL LOGO
MISC
Group Invite options settings close flag
PHOTOS STREAM PROFILE STREAM MESSENGER HANGOUT SPARKS GAMES +PAGES
UNIFIED NAVIGATION 18x18
SIDEBAR NAVIGATION 13x13
#e5e5e5
#cccccc
#666666
RED
8, 86, 85, 1
221, 75, 57
#DD4B39
PANTONE 1788 C PANTONE
Cool Gray 9 C
GRAY
44, 36, 37, 2
149, 149, 149
#959595
Android (one color)
g+ logo
PANTONE 362 C
GREEN
74, 1, 100, 0
65, 179, 73
#41B349
g+ Messenger
RED
8, 86, 85, 1
221, 75, 57
#DD4B39
PANTONE 1788 C
iOS (one color)
iOS USE ONLY
+1
7
Get the +1 button.
Adding the +1 button to content on your website lets users recommend your content,
knowing that their friends and contacts will see their recommendation when it’s most
relevant—in the context of Google search results. If a user wants to share your content
right away, they can also use the +1 button to add a comment, pick the right circles,
and post to Google+ where people can discuss it with friends and reshare it with their
own social circles—all without leaving your site.
Follow other Google+ Pages.
A Google+ page can add other pages to circles at anytime—no need for them to
add you first. Follow businesses that interest and inspire you and businesses with
similar customers to yours. The more you engage with these pages, re-sharing and
commenting on posts, the more visibility you will get in the streams of their followers.
After all, their followers could be your next customers.
Turn on social extensions.
If you use AdWords to promote your business, this an essential step. Social Extensions
combine +1’s from your ads, Google+ page, and site and increases the likelihood of
social annotations showing on your ads. Search ads with personal recommendations
show a 5-10% increase in click-through rate (CTR). By adding the power of
recommendations, Google+ can improve the marketing you do with Google. To learn
more about turning on Social Extensions click here .
Add your page to AdWords Sitelinks.
The sitelinks ad extension lets you show links to pages beneath the text of your ads.
You should add your Google+ page as a sitelink so when people search for your
business, your page will be more visible. You can activate sitelinks by logging into your
AdWords account, selecting campaign settings, then clicking the “Ad extensions” tab.
Then edit your link text and URLs to include your page. Click here to learn more.
Engage your following.
Share cool content regularly and show interest and comment on what your followers
share in their posts. This will make you visible to the people in their circles and
increase the chances of your getting new customers. For more tips on engaging your
following read the ‘Engage your following’ section of this guide.
Grow Your Following
and Promote Your Page
Engage Your Following
+ Get New Customers
Launch a New Offering
or Product
Develop Your Reputation
Connect with Colleagues
Measure Your Success
Get New Customers
GOOGLE+ Master Icon Stickersheet // Primary Icons
RED
8, 86, 85, 1
221, 75, 57
#DD4B39
PANTONE 1788 C PANTONE 7456 C PANTONE 362 C PANTONE 1235 C PANTONE 123 C PANTONE 7527 C PANTONE 447 C PANTONE 7540 C PANTONE Cool Gray 9 C PANTONE Cool Gray 4 C PANTONE Cool Gray 1 C
BLUE
59, 38, 1, 0
111, 143, 199
#6F8FC7 GREEN
74, 1, 100, 0
65, 179, 73
#41B349 DEEP YELLOW
3, 28, 89, 0
254, 185, 81
#F6BA3A YELLOW
3, 18, 88, 0
221, 75, 57
#F8CC39 WARM WHITE
7, 6, 13, 0
235, 231, 219
#EBE7DB DARK GRAY
67, 60, 57, 40
71, 71, 73
#474749 MEDIUM GRAY
60, 51, 51, 20
102, 102, 102
#666666 GRAY
44, 36, 37, 2
149, 149, 149
#959595 LIGHT GRAY
19, 15, 16, 0
204, 204, 204
#CCCCCC COOL WHITE
9, 6, 7, 0
229, 229, 229
#F5F5F5
ACL
Public Circles Limited Extended Circles People with Link Domain Only You
SHAREBOX
FULL LOGO
MISC
Group Invite options settings close flag
PHOTOS STREAM PROFILE STREAM MESSENGER HANGOUT SPARKS GAMES +PAGES
UNIFIED NAVIGATION 18x18
SIDEBAR NAVIGATION 13x13
#e5e5e5
#cccccc
#666666
RED
8, 86, 85, 1
221, 75, 57
#DD4B39
PANTONE 1788 C PANTONE Cool Gray 9 C
GRAY
44, 36, 37, 2
149, 149, 149
#959595
Android (one color)
g+ logo
PANTONE 362 C
GREEN
74, 1, 100, 0
65, 179, 73
#41B349
g+ Messenger
RED
8, 86, 85, 1
221, 75, 57
#DD4B39
PANTONE 1788 C
iOS (one color)
iOS USE ONLY
+1