Google for businesses Tips and strategies - Manual (Page 4)

GOOGLE+
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4
Grow Your Following
and Promote Your Page
+ Engage Your Following
Get New Customers
Launch a New Offering
or Product
Develop Your Reputation
Connect with Colleagues
Measure Your Success
Engage Your Following
Post often and keep it fresh.
It sounds obvious, but the key to keeping your following engaged is posting
interesting content, regularly. Each time you post it shows up in your followers
streams, and keeps your business top of mind. Every time someone reaches your
page they should be able to learn something new. We recommend posting at least
every other day—and don’t forget weekends!
Target your posts.
Once people add your business to their circles you can add them to circles of your
own, and segment your audience. You can segment by geography, gender, age—
whatever is most relevant for your business. This allows you to only deliver content
that is interesting to each customer. Try reaching out to your most valued customers
with an exclusive event just for them.
Use rich media.
Rich media such as photos, videos or graphs will catch people’s attention and make
them more likely to comment on, share, and learn from your page. Whenever you
post, try to add an image or video to illustrate your point.
Host Hangouts.
A Hangout is a multi-person video chat that lets you chat face-to-face-’to-face’ with up
to nine people at a time. Share your expertise, get customer feedback, announce a
new product, show behind the scenes footage, and much more—so get creative! For
other great Hangout ideas and tips on running a Hangout click here .
The guide to Google+ for business
The guide to
Google+ for business
Getting started
Emily Yudofsky
Michelle Slater
Jenny Dela Cruz
Rico Farmer
Helpful Tip:
Google+ Events lets
you create and send
customer invites to
your followers right
from Google+.
Click
here to learn more.