Demonstrating, Roi and quantifying business value, Understanding what content is important – Google Search Appliance User Experience Guide User Manual
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Based on these observations, there are two immediate actions that you might take to increase user
effectiveness:
●
Activate query expansion (Off by default) and upload your own synonyms list, including an
expansion
that equates widget and gadget, so that a search for “widget” automatically becomes a
search for “gadget.”
As a result of this enhancement, 90% of users running a search for widget or gadget will find
search twice as effective. Using query expansion, and adding your lexicon to the Google Search
Appliance is a quick way to increase search effectiveness immediately.
●
Create a KeyMatch for “vacation” to return the vacation policy.
This enhancement presents the vacation policy at the top of the search results. For 50% of users,
the result
at
the top of the page is the one they want to see.
For information about using query expansion and KeyMatches, se
Demonstrating ROI and quantifying business value
In this scenario, your workforce consists primarily of knowledge workers. By examining your analytical
information provided by ASR, you can see that users typically:
●
Execute
on
average 1.3 searches
●
Retrieve
result
number 3
●
Spend on average 45 seconds using search
This is a substantial improvement on the estimated 25% of time spent on search by the average
knowledge worker. (Source: “Hidden Costs of Information Work: A Progress Report.”)
Understanding what content is important
In this scenario, you have a large number of content repositories across a variety of internal websites and
file shares. By analyzing your data provided by an ASR report, which records user clicks, you see that
most users click on content from your corporate wiki. This immediately tells you where your users find the
content most compelling.
Because you know that the corporate wiki is where your most useful content is, you can create a result
biasing profile that moves it higher in search results. By doing this, you ensure that the corporate wiki
appears in results where users can most quickly find it.
For information about creating result biasing profiles, s
You can also understand what content is important by using analytics to gather information about user
clicks. If your organization has an existing analytics solution in place, it may be possible to use this