Brother DCP-165C - Manual (Page 106)

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What is Innobella™?
Innobella™ is a range of genuine consumables offered by Brother.
The name "Innobella™" derives from the words "Innovation" and
"Bella" (meaning "Beautiful" in Italian) and is a representation of the
"innovative" technology providing you with "beautiful“and “long
lasting” print results.
When you print photo images, Brother recommends Innobella™
glossy photo paper (BP71 series) for high quality. Brilliant prints are
made easier with Innobella™ Ink and paper.