MSI ATX Motherboard - Manual (Page 37)

Network Genie
Network Genie is an utility to optimize the traffic for bandwidth control.
Network Genie is designed for the Realtek LAN chip with Windows 7,
Windows 8 and Windows 8.1 platforms.
With the Network Genie you can play on-line games and download data
without being disturbed by latency. Just set up the network priority in Network
Genie. You do not need to close some of occupied bandwidth applications
while enjoying on-line games or streaming videos.