Canon EOS 40D - Manual (Page 61)

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By selecting a Picture Style, you can obtain the desired image effects
matching your photographic expression or the subject.
In the Basic Zone modes, the Picture Style is set automatically, so the
operation explained on this page to page 66 cannot be done.
1
Press the <A> button.
When the camera is ready to shoot,
press the button.
X The Picture Style screen will appear.
2
Select a Picture Style.
Turn the <5> dial to select a Picture
Style, then press <0>.
X The Picture Style will take effect and
the camera will be ready to shoot.
Standard
The image looks vivid and sharp.
Portrait
For nice skin tones. The image looks slightly sharp.
Landscape
For vivid blues and greens, and very sharp images.
Neutral
For natural colors and subdued images. This Picture Style assumes
that you will do post-processing with a personal computer.
A Selecting a Picture StyleN
Picture Style Effects
You can also use the [2 Picture Style] menu to select the Picture Style.