Esc $ specify absolute horizontal position, Esc \ specify relative horizontal position, Specify absolute horizontal position – Brother QL-720NW User Manual
Page 52: Specify relative horizontal position

ESC/P Command Reference
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5. Control Command Details
ESC $
Specify absolute horizontal position
ASCII: ESC
$
n1
n2
Decimal: 27
36
n1 n2
Hexadecimal: 1B
24
n1
n2
Parameters
0≤n1≤255, 0≤n2≤255
Description
Specifies the absolute print position (in dots) for the next data.
An absolute print position specifies the next print position as a number of dots from the left margin.
n1 and n2 indicate the number of dots from the left margin.
(Number of dots=n1+n2*256)
The dot spacing is calculated as 1/300 inch.
The maximum number of dots that can be specified with n1 and n2 depends on the media.
This command is available only with left alignment.
ESC \
Specify relative horizontal position
ASCII: ESC
\
n1
n2
Decimal: 27
92
n1 n2
Hexadecimal: 1B
5C n1
n2
Parameters
0≤n1≤255, 0≤n2≤255
Description
Specifies the horizontal print position (in dots) as a relative position from the current position.
A relative position specifies the next print position as a number of dots from the current position.
n1 and n2 indicate the number of dots from the current position. (Number of dots=n1+n2*256)
The dot spacing is calculated as 1/300 inch.
Left margin position≤horizontal position after moving Horizontal position after moving=n1+n2*256 The specified value for moving to the left is expressed as a two's complement. It is determined by the following equation. n1+n2*256=65536-distance actually moved This command is available only with left alignment.