TelVue CloudCast User Manual

Page 31

TelVue

CloudCast

User Manual / v. 4.1.0 / June 2014

is a trademark of TelVue Corporation 800-885-8886 / www.telvue.com

Be sure to and pick Universal Analytics. When it asks you to put in your website name, you can pick
a name describing your CloudCast player. For the website URL, you can put in “vp.telvue.com“.

Once your account has been created, you will be given a tracking code in the form of UA-XXXXXXXX-
X. This is all you need to begin tracking analytics for your CloudCast account.

Adding Event Tracking to Your Web Player:
Log in to your account in CloudCast and click the “Player” link on the top bar. From here, you can
scroll down a bit and enter in your tracking code. Select “Universal Analytics” from the drop down as
well. Once the tracking code has been added, analytics data from your player will soon begin to come
in. You can verify this by viewing the Real Time reports, which track event and viewers in near real
time. The normal standard reports are usually several hours behind. If your analytics account is new,
it may take a few hours for Google to provision your account.

Adding Event Tracking to Your Roku Player:
If you have a custom Roku application with TelVue, you can just as easily view analytics for videos
played in your Roku app. The Roku app will use the same tracking code as your main web player.
However, it must first be enabled. Do this by checking the checkbox next to the tracking code text
field on your player edit screen.

Understanding how Google Event Tracking Works:
It assumed the reader has a general understanding of the Google Analytics software and user
interface. Your player will log events to your Google Analytics account that are triggered by user
interaction with your player.

Note: There are various ways to display metrics related to events. This documentation will go over
just a few ways, but you are encouraged to explore the interface yourself to see how data can be
displayed differently.

Terminology: It’s important to understand a few terms before continuing on:
• Event Category – the type of event that is tracked per video
• Event Action – the actual video (identified by its “name” attribute in the CMS)
• Event Label – the application that was used to trigger the event, such as “Web Player” or “Roku

App”

The Three Event Categories:
The player will track three distinct event categories: video plays, seconds played, and percentage
played. In addition, other metrics like browser technology and demographic information can be
viewed.

Video Plays:
This category will provide two metrics:
1. The # of times each of your videos have been viewed

2. The # of viewers that watched each of your videos

Video plays are registered as soon as a viewer begins playing a video. When viewing video plays, you
will see the total events and unique events. The former indicates the total number of times a video
was started – multiple plays from the same viewer counts towards this. The latter, unique events, will
only increment once per user, even if that user watched the video multiple times.

Seconds Played:
This category will provide two metrics:

1. The total amount of time viewers spent watching a specific video

2. The average amount of time viewers spent watching a specific video