Google YouTube Creator Playbook Guide Version 2 - Manual (Page 82)

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Twitter Best Practices
•
Twitter updates should be a mix of personal updates as well as
promoting your content.
•
Share links to your newest videos on twitter. You can use URL
shorteners to track Click-Through-Rates (CTRs.)
•
@reply power-users on twitter with links to videos they would be
interested in and may re-tweet to their followers. Twitter outreach to
relevant users should accompany your blog outreach.
•
Create unique #hashtags for your channel and always use them in
your tweets; encourage your followers to do the same.
•
Update your twitter feed 1-3 times per day to stay visible in your
followers’ feeds.
Community & Social Media
Twitter
Disclaimer: These strategies are sample strategies, not endorsed by YouTube
and in no way connected to or sponsored by Twitter.
Twitter is another tool to interact with your fans in a
conversational way. Twitter is also a great way to identify your
peers, contribute to the conversations that are relevant to you
and your audience’s interests, and spot what is trending on the
Web.
Other Social Media