Google YouTube Creator Playbook Guide Version 2 - Manual (Page 33)

In-video Promotion
•
Guest Star: Appearing or guest starring in other channels’ content
is a great way to work with other creators and channels. You can
combine elements from each of your channels, or simply fall into
another channel’s theme completely.
•
Shout Out: A shout out can be illustrated with actual clips/ teasers
from the channel that’s being promoted or a simple host
recommendation can go far. Find clips that are short, surprising, or
provide cliff hangers that make people more interested in following
the call to action to check out the channel.
Make sure to link to the other channel using annotations and links in
the description.
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Channel Promotion
•
Recommendation Activity: ‘Like’, ‘favorite’, or comment on the
videos of other channels that you want to promote. This passive
promotion will appear in your activity feed for your subscribers.
Cross-promotion & Collaboration
Subscriber Box Sharing
•
The “other channels” module
on your channel page is a
great way to link other
channels you manage or want
to promote. When users
subscribe to your channel they
are also offered the
opportunity to subscribe to the
channels you have listed.
•
Arrange cross-promotion for
yourself by getting placement
in other channels’ lists and
featuring others in your own..
Programming & Producing
Use VidStatsx.com to identify successful channels and
compare subscriber growth.