Google YouTube Creator Playbook Guide Version 2 - Manual (Page 12)

12
How-To Steps
1. Gain fluency in YouTube Analytics
Explore YouTube Analytics and read through documentation to
understand what each metric measures and represents.
2. Regularly assess performance and track optimizations
Make checking your Analytics part of your YouTube workflow to know
how your videos and overall channel are performing.
Keep a record of when you implement new optimizations or change
your strategy. When changes are made, so you can track results and
impact days or weeks later.
3. Refer to the ‘Analytics Tip’ in each section
Analytics Tips at the end of each section help you use this tool in every
area.
Track the peaks and valleys of all metrics carefully and set goals for
each. Use Analytics, and downloadable reports to keep an ongoing
record of your channel’s performance with notes on when new
strategies or optimizations were implemented.
YouTube Analytics
4. Make programming or creative decisions based on your
data assessment
When you have assessed your channel performance, decide what
actions to take based on your findings.
Find ways to build on your channels ‘peaks of success.’ Understand
why certain videos performed well and make programming and creative
decisions to build on that previous success.
Understand why certain videos or formats performed poorly and adjust
your future strategy to avoid drop-offs and low performance.
5. Track results of implemented changes
When you make changes based on previous data, track relevant
metrics to see if the changes cause the desired result.