Google YouTube Creator Playbook Guide Version 2 - Manual (Page 54)

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Promote Your Playlists
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Creating or adding videos to a playlist will be published to your feed,
notifying your subscribers. Adding to your playlists is another way to
be active on your feed and broadcast your content.
•
Upload a video to introduce the playlist to your subscribers and use
annotations, messaging, and links to get them to watch it.
•
Feature playlists on your channel page and embed on your site.
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Encourage your audience to comment on your playlists as their
comments will include a link to your playlist.
Optimized Playlists & Video Responses
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Utilize metadata strategies and keywords when titling and writing a
description for playlists.
•
You can reorder videos to create the best linear viewing experience
for your audience.
•
Attribute videos included in your playlist to their creators by linking to
them in your description.
•
Manage video responses on your videos. Users can set video
response to your content, if you want, or you can restrict to just your
own content.
•
Using Video Responses allows you to populate the space around
your videos with your own related content.
•
Ask viewers to submit video responses as a form of viewer
interaction.
Publishing & Optimization Playlists & Video Responses
(Example of Playlist Experience) Viewer Comment on Playlist
Use the right urls when promoting videos from a playlist or
entire playlists. To link to a video in ‘autoplay playlist
mode,’ make sure the url includes “&list=”. You can get
the right url from your playlist page’s ‘Share’ widget. A
video url set to play within a playlist looks something like:
youtube.com/watch?v=xxxx&list=xxxx.