Google Ad Grants Nonprofit Guide - Manual (Page 5)

Program Overview
Introduction
We want to support you in your efforts to raise awareness surrounding your cause and help you change the
world. Google Ad Grants offers nonprofits $10,000 per month in in-kind AdWords advertising to promote
their mission and grow their nonprofit on Google search result pages. Through Ad Grants Grantees can
expand their reach, gain greater visibility, and recruit volunteers for no additional cost.
The Ad Grants program brings you the power of
AdWords to create a custom marketing strategy
to help your nonprofit achieve its goals with the
following parameters:
• $10,000 per month, which is equivalent
to $329 per day
• A $2.00 maximum cost-per-click (CPC)
• Only run keyword-targeted campaigns
• Only appear on Google search result
pages
• Only run text ads
“We use Google Ad Grants to
reach new markets where we do
not have a physical presence.
AdWords provides us the clicks
and impressions we need to see
and has led to 1200 new online
student registrations.”
- Michael Hubbard
VP Marketing & Finance, Travel to Impact