Google Ad Grants Nonprofit Guide - Manual (Page 16)

Features & Tools
Keyword Planner Tool
The Keyword Planner tool gives you keyword or ad group ideas and shows you statistics on how they
might perform. This is a great tool for keyword generation and helps you visualize how you can break
out each campaign into different ad groups.
Do it like Kiwis for kiwi™
Kiwis for kiwi™ segmented their account into three
campaigns (Education, Brand Awareness, and Ways to Get
Involved) and utilized the Keyword Planner tool to identify
relevant keywords that matched each category. Their efforts
resulted in a 105% increase in traffic.
The Keyword Planner tool can help you:
• Search for new keyword and ad group ideas - Find
new keywords related to a phrase, website, or category.
• Get traffic estimates for a list of keywords - Enter or
upload keywords to research historical stats like search
volume, or group them into ad groups.
• Get search volume for a list of keywords or group
them into ad groups - Enter or upload keywords to get
click and cost estimates.
Learn where to find the Keyword Planner and how to use it
here .
“Ad Grants offered Kiwis for kiwi™
a new channel and opportunity to
reach a new audience.”
- Michelle Impey
Executive Director, Kiwis for kiwi™