Google Ad Grants Nonprofit Guide - Manual (Page 15)

Features & Tools
Extensions
Ad Extensions enable you to share extra information about your nonprofit for no extra cost. With Ad
Extensions, you can increase visibility by showing your address, your phone number, and additional
links to specific pages on your site.
“Sitelinks allowed us to feature our email
signup list and led to a healthy number of
conversions.”
- Jean O’brian
Online Executive, Barnardos
Sitelinks - Link directly to
popular pages of your site.
Do it like Barnardos
Barnardos improved their Ad Grants account’s clickthrough
rate (CTR) and Quality Score by adding sitelinks. Barnardos
chose four pages they wanted to highlight on their website
and saw a direct increase in traffic, donations, and email
subscriptions.
Call Extensions - Encourage
calls to your nonprofit.
Location Extensions -
Encourage people to visit you.
Help customers get what
they’re looking for on your
site with just one click.
Show your phone
number with your ad and
make it easy for people to
call you on the go.
Add your address, phone
number, and map marker
with your ad text.