Google Ad Grants Nonprofit Guide - Manual (Page 19)

Features & Tools
Grantspro
The Grantspro program supports nonprofits that can effectively demonstrate how they can make
the world a better place with additional advertising budget. Grantees are selected to join based on
specific criteria and can receive up to $40,000 per month in in-kind advertising to impact their
nonprofit and support additional programs or services.
To be eligible to apply, current Ad Grantees must meet the following criteria:
• Have conversion tracking installed. The conversion goal must be tracking a
substantial action (i.e. newsletter or volunteer sign-up) and must have received at
least one conversion.
• Have hit their monthly budget cap (at least $9900) for at least two months over
the last six months.
• Have maintained an average level CTR of 1% or higher over the past 6 month
period.
• Have an authorized representative manage the account on a bi-weekly basis.
• Complete surveys and agree to share impact or conversion data.
If you meet the above criteria, apply for Grantspro here .
Do it like Elder Wisdom Circle
Through Grantspro, the Elder Wisdom Circle has been
able to host 350,000 one-on-one online
intergenerational interactions. Over 80% of all young
advice-seekers have discovered them through
AdWords and has helped change the lives of a quarter
of a million people.
“Moving from a cap of $10,000 to $40,000 in-
creased the number of people we could reach by
200%!”
- Doug Meckelson
Founder, Elder Wisdom Circle