Google Ad Grants Nonprofit Guide - Manual (Page 18)

Features & Tools
AdWords Express
Once you have an approved Ad Grants AdWords account, sign up for AdWords Express and save
yourself some time! As an existing Grantee, you have the opportunity to engage in a simplified
advertising format that allows Google to maintain your campaigns and optimize their performance.
Simply select your audience, write three lines about your nonprofit, set your budget and the
AdWords Express system will do the rest for you!
Benefits of using AdWords Express include:
• Easy and quick ad creation
• Minimal ongoing maintenance
• Automatic backend optimization
• Comprehensive dashboard with performance
metrics
• Additional traffic to your website
Do it like Plant With Purpose
Plant with Purpose signed up for AdWords
Express and were immediately impressed by
their results. Their new campaign achieved a
1.33% CTR with a lower CPC and a higher
average position than the campaigns they were
actively managing.
To get started, review FAQs and current countries
available here .