Features & tools conversion tracking – Google Ad Grants Nonprofit Guide User Manual
Page 17
Features & Tools
Conversion Tracking
Conversion Tracking and Google Analytics allow you to see what happens after someone clicks on
your ad. The data behind these metrics are powerful and can help you measure whether or not
someone completes a specific action on your website such as a donation, a volunteer registration,
or a visit to your mission page.
• Create conversion goals that help you
track your ROI and reflect your marketing
goals
• Analyze
which keywords are driving the most traffic to your site and helping you
reach your marketing goals
.
See also other documents in the category Google Software:
- Message Archiving Administration Guide (79 pages)
- Apps Technical Transition Guide For Business, Education, and Government (56 pages)
- Message Continuity User Guide (5 pages)
- Search Appliance User Experience Guide (31 pages)
- Apps Directory Sync Administration Guide (146 pages)
- Earth User Guide (131 pages)
- Android 2.3.4 Users Guide (384 pages)
- Android 3.0 Users Guide (140 pages)
- Galaxy Nexus Android mobile technology platform 4.0 Users Guide (107 pages)
- Anywhere+ Deployment Guide V1.0.1 (51 pages)
- Activation Guide Message Filtering (46 pages)
- DoubleClick Rich Media Guide to Rich Media Innovation (4 pages)
- Remarketing in AdWords Seven-Minute Setup Guide (4 pages)
- Grants Beta A BEGINNERS GUIDE (13 pages)
- Search Appliance OneBox for Enterprise Developers Guide (30 pages)
- Search Appliance Feeds Protocol Developers Guide (45 pages)
- SketchUp: Getting Started (2 pages)
- Agency Product Guide (2 pages)
- Changes to AdWords Reporting A Comprehensive Guide (13 pages)
- Search Appliance Connectors Administration Guide (41 pages)
- Search Appliance Guide to Software Release 7.0 (10 pages)
- DTorial: An interactive tutorial framework for blind users in a Web 2.0 world (14 pages)
- Networking Best Practices for Large Deployments (42 pages)
- Apps Migration for Lotus Notes Installation & Administration Guide (100 pages)
- Understanding Visualization by Understanding Individual Users (5 pages)
- Web Security for Enterprise Administration Guide (83 pages)
- Education – access infrastructure guide (11 pages)
- Message Continuity Setup and Administration Guide (33 pages)
- Search Appliance Getting the Most from Your Google Search Appliance (77 pages)
- Search Appliance Getting the Most from Your Google Search Appliance (82 pages)
- Commerce Search Deployment Guide (29 pages)
- Apps Migration for Microsoft Exchange Administration Guide (78 pages)
- Grants Ongoing Management Guide (26 pages)
- Custom Search Engine (beta) Starter Guide (8 pages)
- Search Appliance Policy ACL API Developers Guide (24 pages)
- PRINCIPLES OF MOBILE SITE DESIGN: DELIGHT USERS AND DRIVE CONVERSIONS (42 pages)
- Search Engine Optimisation Starter Guide (22 pages)
- Website Optimizer v 1.0 The Techie Guide (26 pages)
- Search Appliance Creating the Search Experience (141 pages)
- Apps Security and Compliance Services Web Services Application Programming Interface Guide, Early Access Version 1.5 (70 pages)
- Message Security Batch Reference Guide (561 pages)
- Message Archiving Microsoft Exchange Journaling Configuration Guide For Exchange Server 2007 and 2010 (33 pages)
- Search Appliance Authentication/Authorization for Enterprise SPI Guide (33 pages)
- AdMob Case Study TV Guide Digital (2 pages)
- Apps Connector for BlackBerry Enterprise Server Installation and Administration Guide (70 pages)