Google Search Appliance Analytics Integration Guide - Manual (Page 9)

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Chapter 3 Advanced Integration
Overview
The advanced level of integration provides multi-dimensional analytics that cater to specific tracking
needs. Using Event Tracking, Custom Variables, and GSA front end stylesheet modifications you can
create analytics with data such as click type, click URL, searches with zero results, and other custom
metrics.
For more information on advanced customization of front ends, see Creating the Search Experience:
Customizing the User Interface .
Scenario
GSA user behavior analysis
In this scenario, your company has decided to completely reevaluate the user search experience on the
corporate intranet. The majority of the employees are knowledge workers, which makes search an
integral part of their daily work. You have already invested a large amount of resources on your GSA
solution, and now it is time to take the search experience from great to exceptional.
With advanced GA integration, you would be able to gather significant data on GSA user behavior which
would enable you to make the search experience more efficient, as illustrated in the following table.
Sample Data Observation Recommendation
Only 21% of events recorded
are from the Refinement
category
Fig. A
Users are not utilizing currently-
enabled refinement tools and are
spending about 1.4 minutes looking
through search pages. Enabling other refinement tools,
such as Dynamic Results
Clusters would allow users to
narrow down results and spend
less time on search.
Only 3% of events recorded
are KeyMatch result clicks,
but the top 3 search terms
constituted 8% of unique
searches The top 3 search results seem to be
very relevant to users, new and old. Adding KeyMatch entries for top
search terms would promote
these results to the top of the
page, which would make it
easier for users to find.
About 12% of searches are
returning zero results
Fig. C
Users need some form of
suggestions before they search to
avoid zero results. Introduce search-as-you-type or
query suggestions to avoid lost
time in reaching zero results.