Google Search Appliance Analytics Integration Guide - Manual (Page 17)

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Chapter 4 Analyzing Your Data
With the use of GA standard or custom reports you can bring together these various metrics and present
them without the need for further processing. But before you even create reports, it’s important to
determine what metrics are important—what are your key performance indicators (KPIs)?
Some typical KPIs for Enterprise Search are:
● % of Visitors that Searched
● # of Searches per Visit
● # of Searches per Day/Week/Month
● # of Searches that returned 0 (or very few) results
● # of clicks on first page results
● # of pageviews past first page of results
These are just a few—there are many other metrics that may be important, depending on your scenario.
Goals
For an eCommerce deployment, KPIs would typically be tied to revenue—but conversion rates don’t
necessarily need to be tied to dollar amounts. Checkouts & Purchases are just one type of “Goal”— they
provide good metrics that can be tied to revenue, but any action on the site can be considered a goal.
This often-overlooked section in Google Analytics can be configured to track certain well-defined goals.
Often used for eCommerce transaction tracking, you can also set up goals to measure when a specific
page is reached or when a user subscribes to a newsletter or submits a ticket.
For more on Goals, see Set up Goals .