Google Search Appliance Analytics Integration Guide - Manual (Page 11)

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Fig. C Looking at a detailed view of a Custom Variable Key for Zero Results.
(from Audience > Custom > Custom Variables)
Technical implementation
Event tracking
By modifying the ASR javascript file, you can log all the data currently logged by ASR in GA using Event
Tracking . For more information on ASR click types that you can use, see About Advanced Search
Reports . You are building four different event categories:
● Search Page
● Refinement
● Results
● Navigation