Google Search Appliance Analytics Integration Guide - Manual (Page 18)

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Comparing groups of users
Another useful way of viewing reports is to compare one group of users versus another. For search, you
might start with viewing users that performed a search vs. those that didn’t. This is accomplished in
Google Analytics reports by using
Advanced Segments .
Here’s a simple report with two custom advanced segments, one for visits with Site Search, one for visits
that did not use site search. When applied to the Pages/Visit report you can see that users that searched
were much more engaged on the site.
Advanced Segments can be created to utilize Events and Custom Variables, so you can compare trends
or goals for users based on how they utilized search.