Detailed reporting: gwo users pitch in, Wrapping it up, Detailed reporting: gwo users pitch in 26 – Google Website Optimizer v 1.0 The Techie Guide User Manual

Page 26

The Techie Guide to Google Website Optimizer

Wrapping it up

Detailed Reporting: GWO Users Pitch In

Google Website Optimizer focuses on visitors and conversions. But suppose you’d like to get even more

detailed analytical information for each combination? Stats like time spent on each page, bounce rates,

keyword segmentation, date breakdown, etc.

Well, you can -- again, thanks to a clever trick by some of our GWO users. The bright minds at ROI

Revolution (one of our Website Optimizer Authorized Consultants) came up with some JavaScript code that

can be added to pages to make each combination look like its own page. They describe the process here:

Thanks, guys!

Going one better, here’s a script that has the heart of their idea in it, but with a much more simplified version

of the code:

To use this code, you replace the Google Analytics tracking script on your test page with the above code.

Remember to replace UA-123456-1 with your own Analytics profile ID. You’ll then see the different

combinations listed in your Google Analytics reports.

Wrapping it up

That’s the end of the Techie Guide, for now. We’re constantly at work building new features and finding

new ways to use Website Optimizer, as are our users. We’ll be updating this guide regularly with the latest

advanced testing techniques. Until then, don’t stop testing until your conversion rate is 100%.

--the Website Optimizer team