Google Website Optimizer v 1.0 The Techie Guide - Manual (Page 14)

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The Techie Guide to Google Website Optimizer
Non-Standard Experiments
How Website Optimizer uses the Test page URL:
• In Step 1, GWO will make a request to this URL to confirm that the page exists. If this URL isn’t live
yet, check the box reading ‘The URL is correct’ to continue on to the next step.
• In Step 2, GWO will try to load the page found at this URL, looking for the page sections to be tested.
If there is nothing at this URL, or if there is the page exists but doesn’t include the valid Section
Scripts, try using offline validation.
• Also in Step 2, GWO will look for the Tracking Script at this URL. If there is nothing at this URL, or if
there is something but it doesn’t include the valid GWO code, you can just use the offline validation
as above.
• For previews, GWO uses this URL to load the page in the preview frame. Pages can also be previewed
using a URL different than the one you entered here. We’ll show you how to do that later.
Conversion page URL is used only during the setup process. After you’re done setting up the experiment, GWO
doesn’t use this URL in any way. If you’ll be uploading the pages manually, you can enter whatever you like
here. The field can’t be left blank, however, so feel free to enter whatever URL you’d like here.
How Website Optimizer uses the Conversion page URL:
• In Step 1: GWO will make a request to this URL, just to see if something is there. If not, click the
checkbox provided to continue to Step 2.
• In Step 2: GWO will look for the Conversion Script at this URL. If it alerts you that it can’t find valid
GWO code, use the offline validation instead.