Google Website Optimizer v 1.0 The Techie Guide - Manual (Page 2)

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The Techie Guide to Google Website Optimizer
Contents
Forward 3
Prerequisites 3
Future Compatibility
3
Updates and Revisions 3
How Experiments Work 4
A/B Experiments 6
Detailed Explanation of MVT Experiments
6
The Conversion Page 8
Setting Up Experiments 9
Background 9
Standard Experiments
9
Non-Standard Experiments (Testing Static Content) 12
Background 12
But what if this isn’t the case? 12
Setting up Multivariate Tests
13
Experiments with Dynamic Content 18
Background 18
Option 1 - Use a MVT experiment and custom JavaScript 19
Option 2 - Use an A/B experiment.
20
Other Advanced Stuff 23
Using Server Side Session Variables 23
Advanced A/B Testing
23
Segmenting traffic 25
Detailed Reporting: GWO Users Pitch In 26
Wrapping it up 26