Google Website Optimizer v 1.0 The Techie Guide - Manual (Page 10)

10
The Techie Guide to Google Website Optimizer
Setting Up Experiments - Standard Experiments
Step 2: Install and validate JavaScript tags
On your test page:
• Add the Control Script at the top of the page
• Add Section Script tags for the sections you want to test (in this example, the headline and the
submit button text)
• Add the Tracking Script at the bottom of the page
On your conversion page:
• Add the Conversion Script
At this point GWO will try to retrieve the pages from your website in order to:
• Validate the Control Script on the test page
• Validate the Tracking Script on the test page
• Search for Section Scripts to understand
what sections are on the page
• Validate the Conversion Script on the
conversion page
Step 3: Create variations
• Create the alternate versions of the content
you want to test. (In this example, one or
more alternate headlines and one or more
versions of the submit button text.)
Step 4: Review and launch
Review the data, test the page using the ‘preview’ function, and then launch your test!
Setting up an A/B Experiment
Let’s say you want to test two variations for the layout of the sign-up page.
Step 1: Name your experiment and identify pages
• Name your experiment. For example: Sign-up Form AB Test
• Set your original test page URL: http://www.mysite.com/sign-up.html
• Set your first variation test page URL: http://www.mysite.com/sign-up-b.html
• Set your (optional) second variation test page URL: http://www.mysite.com/sign-up-c.html
• Set your conversion page URL: http://www.mysite.com/thank-you.html
At this point GWO will try to retrieve these pages from your website to make sure the URLs are valid.
Step 2: Install and validate JavaScript tags
Original test page:
• Add the Control Script at the top of the page.
• Add the Tracking Script at the bottom of the page
Experimenting with only a percentage of traffic
You can show the experiment to only a percentage
of the traffic to your site if you like. For instance,
you might decide that you only want 10% of your
traffic to see the test.
Note that even though you may include only a
certain percentage (such as 10%) of visitors in
the test, all visitors will trigger the script. The
only way the system knows how to include 10%
of visitors is to be measure the arrival of everyone
who visits the page.