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Make use of the "description" meta tag, Good practices for page title tags – Google Search Engine Optimisation Starter Guide User Manual

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Google's Search Engine Optimisation Starter Guide, Version 1.1, 13 Nov 2008, latest version at

Google Webmaster Central

A relevant, deeper page (its title is unique to the content of the page) on our site appears as a
result

Good practices for page title tags

Accurately describe the page's content - Choose a title that effectively communicates the
topic of the page's content.

Avoid:

choosing a title that has no relation to the content on the page

using default or vague titles such as "Untitled" or "New Page 1"

Create unique title tags for each page - Each of your pages should ideally have a unique title
tag, which helps Google know how the page is distinct from the others on your site.

Avoid:

using a single title tag across all of your site's pages or a large group of pages

Use brief, but descriptive titles - Titles can be both short and informative. If the title is too
long, Google will show only a portion of it in the search result.

Avoid:

using extremely lengthy titles that are unhelpful to users

stuffing unneeded keywords in your title tags

Make use of the "description" meta tag

A page's description meta tag gives Google and other search engines a summary of what the page is
about.Whereas a page's title may be a few words or a phrase, a page's description meta tag might be a
sentence or two or a short paragraph. Google Webmaster Tools provides a handy

content analysis

section

that'll tell you about any description meta tags that are either too short, too long or duplicated too

many times (the same information is also shown for tags). 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