Google's Search Engine Optimisation Starter Guide, Version 1.1, 13 Nov 2008, latest version at
Even though this guide's title contains the words "search engine", we'd like to say that you should base your optimisation decisions first and foremost on what's best for the visitors to your site. They're the main consumers of your content and are using search engines to find your work. Focusing too hard on specific tweaks to gain ranking in the organic results of search engines may not deliver the desired results. Search engine optimisation is about putting your site's best foot forward when it comes to visibility in search engines.
An example may help our explanations, so we've created a fictitious website to follow throughout the guide. For each topic, we've fleshed out enough information about the site to illustrate the point being covered. Here's some background information about the site that we'll use:
Your site may be smaller or larger than this and offer vastly different content, but the optimisation topics that we discuss below should apply to sites of all sizes and types.
We hope that our guide gives you some fresh ideas on how to improve your website and we'd love to hear your questions, feedback and success stories in the
.
Create unique, accurate page titles
A title tag tells both users and search engines what the topic of a particular page is. The
tag <br>should be placed within the <head> tag of the HTML document. Ideally, you should create a unique title <br>for each page on your site.</p><p style="position:absolute;top:1070px;left:828px;white-space:nowrap" class="ft02"> </p><p style="position:absolute;top:1113px;left:154px;white-space:nowrap" class="ft09"><i>The title of the homepage for our baseball card site, which lists the business name and three main <br>focus areas </i></p><p style="position:absolute;top:1161px;left:107px;white-space:nowrap" class="ft02"> </p></div> </div> <div class="manual-page-original" itemscope="itemscope" itemtype="https://schema.org/ImageObject" data-img="/screens/569735/2.png" style="display: none;"> </div> </div> <a href="/manuals/552779/google-search-engine-optimisation-starter-guide.html" class="manual-view__prev -onpage-nav" title="Previous (← + Ctrl)" aria-label="Previous page"><svg class="svg-icon"><use xlink:href="#icon-arrow-6"></use></svg></a> <a href="/manuals/552779/google-search-engine-optimisation-starter-guide.html?page=3" class="manual-view__next -onpage-nav" title="Next (Ctrl + →)" aria-label="Next page"><svg class="svg-icon"><use xlink:href="#icon-arrow-6"></use></svg></a> </div> </div> <nav class="inline-nav inline-nav--dark-grey inline-nav--bottom"> <div class="pager pager--left" id="def-pager"> <span class="pager__label">Pages:</span> <a class="pager__a pager__prev" aria-label="Previous page" href="/manuals/552779/google-search-engine-optimisation-starter-guide.html"><svg class="svg-icon"><use xlink:href="#icon-arrow-2"></use></svg></a> <a class="pager__a pager__number" href="/manuals/552779/google-search-engine-optimisation-starter-guide.html">1</a> <span class="pager__a pager__number active">2</span> <a class="pager__a pager__number" href="/manuals/552779/google-search-engine-optimisation-starter-guide.html?page=3">3</a> <a class="pager__a pager__number" href="/manuals/552779/google-search-engine-optimisation-starter-guide.html?page=4">4</a> <a class="pager__a pager__number" 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