Google Search Engine Optimisation Starter Guide User Manual
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Google's Search Engine Optimisation Starter Guide, Version 1.1, 13 Nov 2008, latest version at
If your document appears in a search results page, the contents of the title tag will usually appear in the
first line of the results. (If you're unfamiliar with the different parts of a Google search result, you might
want to take
video by Google engineer Matt Cutts, and this
Words in the title are shown in bold if they appear in
the user's search query. This can help users recognise if the page is likely to be relevant to their search.
The title for your homepage can list the name of your website/business and could include other bits of
important information, such as the physical location of the business or maybe a few of its main focuses
or offerings.
A user performs the query [baseball cards]
Our homepage shows up as a result, with the title listed on the first line (notice that the query
terms that the user searched for appear in bold)
If the user clicks the result and visits the page, the page's title will appear at the top of the browser
Titles for deeper pages on your site should accurately describe the focus of that particular page and also
might include your site or business name.
A user performs the query [rarest baseball cards]