Good practices for content – Google Search Engine Optimisation Starter Guide User Manual
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Google's Search Engine Optimisation Starter Guide, Version 1.1, 13 Nov 2008, latest
A blogger finds a piece of your content, likes it and then references it in a blog post
While the content that you create could be on any topic imaginable, here are some recommended best
practices:
Good practices for content
•
Write easy-to-read text - Users enjoy content that is well written and easy to follow.
Avoid:
•
writing sloppy text with many spelling and grammatical mistakes
•
embedding text in images for textual content (users may want to copy and paste
the text and search engines can't read it)
•
Stay organised around the topic - It's always beneficial to organise your content so that
visitors have a good sense of where one content topic begins and another ends. Breaking your
content up into logical chunks or divisions helps users find the content that they want faster.
Avoid:
•
dumping large amounts of text on varying topics onto a page without paragraph,
subheading or layout separation
•
Use relevant language - Think about the words that a user might search for to find a piece of
your content. Users who know a lot about the topic might use different keywords in their search
queries than someone who is new to the topic. For example, a long-time baseball fan might
search for [nlcs], an acronym for the National League Championship Series, while a new fan
might use a more general query like [baseball playoffs]. Anticipating these differences in search
behaviour and accounting for them while writing your content (using a good mix of keyword
phrases) could produce positive results. Google AdWords provides a handy
helps you discover new keyword variations and see the approximate search volume for each
keyword. Also, Google Webmaster Tools provides you with the
which
your site appears and the ones that led the most users to your site.
•
Create fresh, unique content - New content will not only keep your existing visitor base coming
back, but also bring in new visitors.
Avoid:
•
rehashing (or even copying) existing content that will bring little extra value to
users
•
having duplicate or near-duplicate versions of your content across your site (more
on