Promote your website in the right ways, Good practices for promoting your website – Google Search Engine Optimisation Starter Guide User Manual
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Google's Search Engine Optimisation Starter Guide, Version 1.1, 13 Nov 2008, latest
Promote your website in the right ways
While most of the links to your site will be gained gradually, as people discover your content through
search or other ways and link to it, Google understands that you'd like to let others know about the hard
work that you've put into your content. Effectively promoting your new content will lead to faster
discovery by those who are interested in the same subject. As with most points covered in this
document, taking these recommendations to an extreme could actually harm the reputation of your site.
Good practices for promoting your website
•
Blog about new content or services - A blog post on your own site letting your visitor base
know that you've added something new is a great way to get the word out about new content or
services. Other webmasters who follow your site or RSS feed could pick up the story as well.
•
Don't forget about offline promotion - Putting effort into the offline promotion of your
company or site can also be rewarding. For example, if you have a business site, make sure
that its URL is listed on your business cards, letterhead, posters, etc. You could also send out
regular newsletters to clients through the mail, letting them know about new content on the
company's website.
•
Know about social media sites - Sites built around user interaction and sharing have made it
easier to match up interested groups of people with relevant content.
Avoid:
•
attempting to promote each new, small piece of content that you create; go for big,
interesting items
•
involving your site in schemes where your content is artificially promoted to the top
of these services
•
Add your business to Google's Local Business Centre - If you run a local business, adding
its information to Google'
help you reach customers on Google
Maps and web search. The Webmaster Help Centre has more tips on
.
•
Reach out to those in your site's related community - Chances are, there are a number of
sites that cover topic areas similar to yours. Opening up communication with these sites is
usually beneficial. Hot topics in your niche or community could spark additional ideas for
content or building a good community resource.
Avoid:
•
spamming link requests out to all sites related to your topic area
•
purchasing links from another site with the aim of getting PageRank instead of
traffic