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Retail store and bookstore hours, The agenda includes – Google 2007 JavaOne Advance Conference Guide User Manual

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The agenda includes:

retail Store

Bookstore

Monday, May 7

~

10:00 a.m.–5:00 p.m.

Tuesday, May 8

10:00 a.m.–8:00 p.m.

7:30 a.m.–8:00 p.m.

Wednesday, May 9

10:00 a.m.–7:00 p.m.

7:30 a.m.–8:00 p.m.

Thurday, May 10 10:00 a.m.–7:00 p.m.

7:30 a.m.–8:00 p.m.

Friday, May 11

10:00 a.m.–3:00 p.m.

7:30 a.m.–2:00 p.m.

rETAIL STorE ANd BooKSTorE HourS

open-Source Java Technology: Business opportunities and risks

Simon Phipps,

Chief Open Source Officer, Sun Microsystems, Inc.

Ted Schuh,

Marketing Manager, Java Platform Enterprise Edition, Sun Microsystems, Inc.

Rich Sands,

Community Marketing Manager, Java Platform Standard Edition, Sun Microsystems, Inc.

Vivek Mody,

Community Marketing Manager, Mobile and Embedded Community, Sun Microsystems, Inc.

How will Sun’s decision to open source its Java technology implementations drive adoption and innovation and open new
markets? What else might change in the Java technology ecosystem? Get the facts and explore the myths to understand the
opportunities and risks for your business.

Marketing, Branding, and Certification Programs demystified

Bruce G. Lee,

Brand Strategist, Sun Microsystems, Inc.

Jean Elliott,

Senior Director, Java Platform Product Marketing, Sun Microsystems, Inc.

Whether you represent a nonprofit, a startup, or a multinational corporation, attend this special session to learn about the
power of the Java technology brand and programs that can offer you global visibility in the technology industry and access to
millions of consumers.

Partnering to Win!

Ingrid Mayer,

Group Manager, Market Development, Sun Microsystems, Inc.

Ann McLaughlin,

Director, ISV and Partnerships, Sun Microsystems, Inc.

Dan Powers,

Director, ISV Engineering, Sun Microsystems, Inc.

And more ...

The Java community is supported by a strong partner ecosystem. This presentation highlights the features of vendor programs
and illustrates them with case studies to demonstrate how they can boost your business.

New and Improved Services

Thorsten Laux,

Director of Client Engineering, Sun Microsystems, Inc.

Bill Curci,

Marketing Manager, Java Platform, Standard Edition (Java SE), Sun Microsystems, Inc.

With data that will surprise (and possibly delight) you, this session explains the market context for Java technology content and
applications today. It also outlines Sun’s array of new services designed to support development, deployment, and distribution.

Interactive Industry Panel: Maximizing roI

Join Anne Thomas-Manes, the Burton Group’s vice president and research director for Application Platform Strategies, and an
exciting group of other speakers to explore what the industry needs in order to maximize ROI in the Java technology ecosystem.
Be sure to bring your ideas!

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