beautypg.com

Customer expectations – FORD FCSD TECHNICAL TRAINING FCS-14000-DL User Manual

Page 4

background image

CUSTOMER EXPECTATIONS

Customer Expectations: Service

1.

Make it convenient to have my vehicle

5.

Provide me with a clear and thorough

serviced at your dealership.

explanation of the service performed.

2.

The Service Advisor should

6.

Call me within a reasonable amount

demonstrate a genuine concern for

of time after my service visit to ensure

my service needs.

that I’m completely satisfied.

3.

Fix it right the first time.

7.

Be responsive to questions or
concerns I bring to your attention.

4.

Complete servicing my vehicle in a
timely and professional manner.

Expectation 3

‘‘Fix It Right The First Time, on Time.’’
Both service advisors and technicians are important players when it comes to Expectation
#3.

Why
Customers tell us ‘‘Fixing It Right The First Time, on Time’’ is one of the reasons they
would decide to return to a dealer to buy a vehicle and get their vehicles serviced.

Technician Training
It is our goal to help the technician acquire all of the skills and knowledge necessary to
‘‘Fix It Right The First Time, on Time.’’ We refer to this as ‘‘competency.’’

Technician’s Role
Acquire the skills and knowledge for competency in your specialty via:

STST

New Model

Self Study

Self Study

FordStar Broadcasts

FordStar Broadcasts

Ford Multimedia Training (FMT)

Instructor Led

Instructor Led

The Benefits
The successful implementation of expectations means:

Satisfied customers

Repeat vehicle sales

Repeat service sales

Recognition that Ford and Lincoln/Mercury technicians are ‘‘the Best in the
Business’’