Google Grants Beta A BEGINNERS GUIDE - Manual (Page 7)

7
II. Making keyword and ad text changes
Now that your account is active, you should be reviewing account statistics and making edits
and additions on a regular basis.
Visit http://adwords.google.com/support/bin/answer.py?answer=6753 for details about
editing various aspects from within your account.
In addition to the standard editing tools within your account, if you need to make changes
across different campaigns or Ad Groups, AdWords Editor is a free, campaign management
application to help you make these changes with ease and flexibility. You can download your
campaigns, make bulk or individual edits offline then upload your changes to your AdWords
account.
With AdWords Editor, you can:
• Work offline on your Mac or PC
• Make large scale changes quickly
• Share changes with team members before applying them to your account
• Quickly find and replace terms throughout your account
• Make advanced URL changes
• Sort and view performance statistics
• Add, edit, delete, copy, cut and paste keywords, text ads, Ad Groups and campaigns
• Upload changes to AdWords any time
To download AdWords Editor, visit the AdWords Editor website at
http://www.google.com/intl/en/adwordseditor/ and click ‘Download AdWords Editor’. For
detailed information about using the application, you can search or browse the AdWords
Editor Help Center at
http://www.google.com/support/adwordseditor/