Google Grants Beta A BEGINNERS GUIDE User Manual
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‘Inactive for search’ keywords
A keyword is marked inactive for search if it doesn’t have a high enough Quality Score and
cost-per-click (CPC) bid to trigger ads on Google. This means your keyword’s CPC bid
doesn’t meet the quality-based minimum bid (See diagram below).
You may find that one of your keywords is marked inactive for search although no other or
very few ads are appearing for a search on this particular keyword. Your quality score is
specific to your account so the level of competitor bidding on any one keyword will not affect
your keyword status. You will also find information on how Quality Score affects your
keyword status at
.
How can I activate an inactive keyword when CPC's are limited to a $1.00?
Since your Google Grants account is limited to a $1.00 max CPC, you are unable to activate
keywords whose minimum bid is above $1.00 by raising your bid.
If you want to activate a keyword that is 'inactive for search', we suggest you first try
optimizing your keyword, ad text, and campaign.
For example, consider adding your keyword to your ad text, or changing your campaign
targeting options. Please ensure that the keyword is highly targeted and relevant, as it will be
difficult to reactivate general keywords through optimization.