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Google Grants Beta A BEGINNERS GUIDE User Manual

Page 2

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Contents

Hello!

AdWords & Google Grants – Important program guidelines

I. AdWords account restrictions for Grantees
II. Cost and budgeting for Grants accounts
III. Length of grant

Managing your account – Useful tools & navigating your
account

I. Navigating your AdWords account
II. Making keyword and ad text changes
III. Generating keywords
IV. Checking your ads on Google

Making the most of your campaigns

I. Setting up an effective campaign
II. Ad performance and optimizing your campaigns

Additional resources & support

I. Where can I find additional information?
II. Who can I contact if I need help?