Warranty – Nautique SPORT NAUTIQUE 216 User Manual
Page 184
W-7
Nautique Friend Program
It has been proven that experience and word-of-mouth are
important promotional tools. Enthusiastic boat owners talk to
their friends. Our statistics reveal that a high percentage of our
Nautique owners learned about Correct Craft through a friend.
We want to show our appreciation to these friends.
One year after the purchase date listed on an owner’s warranty
card, we send a “NEW OWNER SATISFACTION SURVEY.” For
the completion and return of this form, we offer a first
anniversary gift of a Nautique Gear T-shirt. It is our desire to keep
in touch with our Correct Craft family of boat owners. We value
our owners’ comments and want to hear about the things we do
right and/or the things we need to improve. One of the questions
asked is, “How did you learn of Correct Craft?” This section adds a
statement, “If a friend influenced you, please list his/her name
and address.” From this information, the President of Correct
Craft sends that “Friend” a letter of thanks and a Nautique Gear
hat.
When a “Friend” appears on our list the second time, indicating
success in encouraging another person to purchase a Nautique,
this person receives a personal thank you letter from the
President of Correct Craft with a certificate to return with the
appropriate size indicated, and receive a Correct Craft T-shirt.
When a “Friend’s” name is presented for the third time, this
person will receive a personal letter from the President of Correct
Craft with a certificate for a Correct Craft polo shirt.
For the fourth and succeeding times a “Friend” is listed, a
personal letter will be mailed as well as a certificate for $50 retail
value of Nautique Gear item(s).
Tell the story of your experiences with your boat, your dealer, and
Correct Craft. When you are responsible for convincing a non-
Correct Craft owner to buy a Nautique, encourage that new owner
to give you credit for that introduction on his first anniversary
survey form.
Warranty
Sport
Nautique Sport Warranty.qxd 11/19/04 4:13 PM Page W-7