Google DoubleClick Rich Media Guide to Rich Media Innovation User Manual
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The +1 Button
Ever watch a movie, try a restaurant, or even smell
something based only on a friend’s recommendation?
That is the power of shared experience. Using the +1
button displays which – and how many – of a consumer’s
connections have recommended an ad’s landing page.
These recommendations automatically appear in other
display ads, search results or search ads with the same
landing page. Each person who sees the ad gets a view
into who among their friends have given their stamp
of approval. It’s a virtual line out the door!
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Dynamic and Static QR Codes
QR codes are driving a new wave of consumer engagement
and opening new opportunities for advertisers to extend
their efforts to mobile phones. DoubleClick Rich Media lets
you include QR codes in online display campaigns, providing
a critical link from the ads themselves to consumers’
smartphones. With QR codes, consumers can instantly
use their mobile phone to launch an app store download
or a mobile web page, receive an address book contact,
or initiate a phone call, text or email message. Better than
off-line QR codes though, codes in a DoubleClick Rich Media
ad can be dynamically generated based on time, location
or other relevant information.
Social Toolbar
Bring sharing to the forefront of any ad with the
DoubleClick Rich Media social toolbar. This toolbar gives
consumers one-click access to all their favorite social media
sites right from the ad. They can calendar an upcoming
concert or event. They can subscribe to a brand’s YouTube
channel. They can easily recommend the brand to their
contacts and acquaintances using their favorite social
networking tools, or email the advertised message to
a friend. And they can do this all with a single click from
an interactive toolbar that runs at the bottom of the ad.